Innovation during the Times of the Crisis
Can you seem to think of a single thing that does not involve using the internet or any other digital technology? Did you come up with an answer? No! Everything, literally everything over time, has started to incorporate digital technology in one way or another. But who knew that the digital world would be the ultimate savior for us in the end? From taking classes online to checkups and appointments from the doctors through video chats, to workers performing jobs from home, everything has become digitalized.
Sooner or later, it was meant to happen, but then COVID'19 happened, and it completely changed the dynamics of the world and left the world with no option but to enter the new world of digitalization.
Have your business been the one who has been dramatically affected by the on-going world situation? Is your business able to make it through the pandemic? These are the simple yet hard questions every entrepreneur has asked themselves in this crisis. But did they take the required steps too, to counter their conditions? Situations like these call for innovation.
The business world is dynamic; a business strategy working today might not work well tomorrow. Hence, businesses need to prepare for these uncontrollable factors. In this crisis, what possible innovation can you bring in your business to let it survive? The introduction of digital technology is the answer.
What Is Digital Marketing?
It is promoting the business and services you provide with the help of digital technology. It is the new normal now. In other words, it is connecting with your targeted and potential customers through social media. And continue to interact and satisfy them. Countries like China and Southeast Asia have already adapted to this new change. Whereas, the USA and Europe are still to move on from the traditional ways of marketing!
They still trust paper-based promotion and printing. But why? This is because they still haven't established faith in the modern means of promoting the business. Also, they think it is more expensive than how they are advertising. But is it? You will find that soon.
Major Areas of Digital Marketing
There are certain critical components of digital marketing that aids in making it successful. They give the basis for carving the right marketing strategy that can later be implemented for the business's success.
Market Analysis and Future Insights
It is the foundation for the rest of the successful business process. It is the understanding of the target market you are working for. Market analysis will help businesses make any changes that are more appealing to consumers.
It is the most critical part of market research. It shows the past trends, the new trends following the previous course, what consumer wants, and what they have stopped preferring. In other words, it shows the real and bigger picture of the market. Neglecting it can cause failure to succeed. This also acts as a KPI, and businesses can see how successful they are.
SEO
You might be familiar with the term Search Engine Optimization (SEO)! Businesses who have an online presence and digital marketers are well aware of it. It shows how well your website is ranking. The higher the traffic, the higher the website will rank. But how do you do that? The answer is straightforward, creating such digital content for your website, which automatically attracts the consumers. Consumers are sovereigns here. Hence, consumer-oriented businesses perform well too.
If your business is on the edge of falling apart, following consumers is the only way to come back in the game. They demand the digital presence of the business. But they are also only attracted to things they want to see. So, if you're going to bring traffic to your website, create quality content for the consumers.
Designing a Marketing Strategy
Marketing strategy, as the name implies, is the business plan in alignment with its objectives. This is foremost; for this, the knowledge about all the 4Ps is also essential. What kind of product are you selling, at what price, at which place, and how it all is advertised? A lot goes in to come out with the perfect marketing strategy. Perfect knowledge about everything is the key here.
But will your business strategy remain the same if there is up or down in the market? Take this pandemic as an example. What will you do then?
Keep you reviewing the strategy and altering it accordingly. The same strategy you used six months ago will not be applicable today because of the market's fast pace and PEST factors.
Being consistent is the key here. Customers only like to associate themselves with compatible businesses. And they judge you according to your interaction with them. The interaction can only be built through social media presence.
3 Must-Know Advantages of Digital Marketing
1. Digital Marketing is Cost Friendly
This has to be the primary concern of every entrepreneur. Especially, during the pandemic time where costs are high to survive but profits are less or none. Business owners do not want to damage the business pockets further; hence, they feel reluctant to experience digital marketing schemes. Little do they know, this is what they are looking for! Cheaper but effective! Thus digital marketing is economical.
2. Through Digital Marketing You Can Reach Large Number of Target Audience
Yes, you heard that right. The online presence will ensure that a large group of people is aimed together. A physical presence, however, would only be known to few. It would provide a bright chance for the business to expand even in times of crisis. A product you are selling might be out of demand in your region, but the same product might have growing demand elsewhere. This is how it works. It takes your business nationally and internationally. What else could you ask for, that too at much less cost? Imagine opening a whole shop of products at a new place and spending a huge amount on advertising, so people get familiar with what you have to offer. Now with digital marketing, they will reach you by themselves.
It helps You Knowing More About Your Audience
How would you know the targeted age group or gender sees the billboard at the busy road corner? You will never know. On the correspondence, digital marketing aids, even if you are operating in niche segments. You can aim the segment and direct the products and services to them. Records can be kept of how many people visited the site or showed interest. Didn't it make everything a lot easier?
You like it or not; we are a part of the digitalized world now. If one has to survive, they need their support. Be it students for studies, entrepreneurs for marketing, or freelancers to earn. Being solely dependent on the old ways now will take you anywhere.
Since it's not an option now, what are you waiting for? Implement digital marketing usage now. But this is so much for the entrepreneurs to do. Introducing the products to taking care of other departments wouldn't handling digital marketing would become too much of the work to handle for the owners.
Another team of people or departments may have to be introduced to manage the digital marketing strategy. Those who can think of an idea and brainstorm new ideas to keep the business innovative and attractive at the same time. And come up with the right promotional strategy, keeping while keeping consumerism in mind.
Find the right tools to upgrade your brand reach
Bright Design Studio
But you do not have to worry. Bright Design Studio ensures every business has an opportunity to have the perfect digital marketing experience. You heard it right; we are the providers of digital marketing services. We have a team of creative and experts who are well aware of social media. These experts can manage your social media. They will recommend and implement the idea in such a way that your digital engagement rate rises and attracts consumers.
But why choose Bright Design Studio in the first place? They tailor their strategies according to every business's needs and by keeping the market in mind. They keep a firm eye on the data analysis, too, that significantly plays a significant part in building any plan for the business. That also in a budget-friendly package. That won't be difficult to manage for even small businesses. We will help you build your social media identity and guide throughout the digitalized journey.
Conclusion
Most of the companies out there providing the same services fail to understand the needs and the objectives of the business. We, at Bright design studio make sure that customers are our priority. Since digital marketing cannot be neglected now, any poor digital service will not attract the consumers but will put them off. Sometimes you have a good idea but need someone to unleash that to its full potential. Hence, you know where to find us.
About Our AuthorSaba Khalil is a professional human resource analyst, content writer, blogger and digital marketer with great experience in Seo and WordPress web designing.