Film Screening & Discussion of Paranorman (2012) with Bright Minds x TAKO SH

On November 30th 2024, we had a film discussion event with our Founder/Brand Director Elaine and Paula, a special guest to watch a film screening of Paranorman (2012) by LAIKA STUDIOS at TAKO, our Venue Sponsor! More than 14 people came to support this local event, our photographer GeorgeLobo took amazing shots from the event.

We explored the makings of PARANORMAN by LAIKA STUDIOS, and the art of storytelling how there are several stages in this creative storytelling.

Bio of Speakers: Paula Rodriguez, A Spanish Multi-disciplinary Artist, Designer,Educator from Northern Spain, specializing in art direction, textile and fashion design. Her diverse education background in Fashion Design, Ancient Mexican Sculpture Course to Pattern making makes her pieces unique and out of this world!

To learn about our founder, Elaine: https://www.brightdesignstudio.net/our-team

The Art of Storytelling: Weaving Worlds with Words and Images

Storytelling is one of humanity’s oldest and most powerful forms of communication. From ancient oral traditions to modern cinema and digital media, the art of storytelling remains a bridge between cultures, generations, and emotions. It’s a means of conveying experiences, beliefs, and dreams, all while creating connections that transcend time and space. But what makes storytelling so captivating? What makes a story linger long after it’s been told?

In this blog, we’ll explore the key elements that make storytelling an art form—and why mastering it can transform the way we communicate, whether we’re writing a novel, filming a movie, or sharing a simple anecdote.

Plot structure is essential for planning and creating films methodically, influencing our understanding of cinema. Most films adhere to common plot frameworks, with the three-act structure being the most fundamental:

  • First Act: Exposition and introduction of key elements.

  • Second Act: Problem defined and confronted, raising stakes.

  • Third Act: Problem resolved with a climax and reflection.

Another notable structure is Freytag’s Five-Part Pyramid, rooted in ancient Greek storytelling:

  • Exposition: Introduction of protagonists, antagonists, and stakes.

  • Rising Action: Conflict introduced, protagonist's journey begins.

  • Climax: Protagonist faces the central conflict.

  • Falling Action: Character actions resolve, outcomes emerge.

  • Denouement: Conflict concludes and character futures are revealed.1. The Power of a Good Plot: Structure and Pacing

At its core, every great story begins with a compelling plot. The plot provides the structure—often referred to as the "story arc"—that gives the narrative a sense of purpose and direction. A well-crafted plot hooks the audience and propels them through the twists and turns of the narrative.

Case Study: ParaNorman (2012)
Take the animated film ParaNorman, produced by LAIKA Studios. The plot revolves around Norman, a young boy with the ability to see ghosts, who must stop a zombie uprising in his town. The film’s plot is driven by escalating tension, and every event builds toward the climax where Norman faces not only the undead but his own fear of being different. The pacing in ParaNorman is a masterclass in tension and release, keeping viewers on edge while providing moments of levity.

Key Tip: A strong plot should have a clear beginning, middle, and end, with rising action that leads to a satisfying resolution. Don’t rush it—let the story unfold naturally.

2. Characters: The Heart of Every Story

No matter the medium, characters are the soul of a story. Well-developed characters—whether they’re relatable heroes, complex villains, or even quirky sidekicks—are the ones that drive emotional engagement. Audiences connect with characters because they see parts of themselves, or their desires and fears, reflected in them.

In ParaNorman, Norman isn’t just the typical "chosen one" hero; he’s an outsider with a gift (or curse, depending on your perspective). He’s misjudged and misunderstood, much like many people who feel different or isolated. His emotional journey of self-acceptance and courage resonates deeply, particularly with younger audiences.

Key Tip: Make your characters multi-dimensional. Even a villain can be complex if their motives are rooted in something understandable. The best characters are often those who change or evolve over the course of the story.

3. Theme: What is Your Story Really About?

Beneath the plot and the characters lies the theme—the underlying message or moral the story seeks to communicate. A strong theme can turn an entertaining story into something much more profound. Themes are often universal concepts, like love, loss, courage, and redemption, but they can also be specific, such as environmentalism, identity, or the impact of technology.

ParaNorman expertly weaves themes of acceptance and empathy. The film delves into how society often fears what it doesn’t understand, and how courage doesn’t always mean fighting battles—it often means standing up for what's right, even when no one else believes you.

Key Tip: Think about the deeper meaning behind your story. What do you want the audience to take away? A strong theme gives your story weight and resonance.

4. Setting and World-Building: Creating an Immersive Universe

The setting of a story isn’t just a backdrop—it’s an integral part of the narrative itself. Whether it’s a sprawling fantasy world, a small-town neighborhood, or a futuristic city, the setting helps to define the tone and shape the experiences of the characters.

ParaNorman creates a unique, atmospheric world that blends the familiar with the fantastical. The town of Blithe Hollow, with its quirky charm and eerie elements, feels both real and supernatural. The town’s history and its connection to the witch trial storyline add layers of depth, turning the setting into an active participant in the story.

Key Tip: Treat your setting like a character. It should interact with the plot and help elevate the emotional tone. Don’t just tell the audience where things are happening—show them.


5. Dialogue and Voice: How the Story Speaks

How characters speak is just as important as what they say. Dialogue reveals their personalities, motivations, and relationships with others. The tone of the dialogue also helps set the atmosphere of the story—whether it’s witty, dramatic, or poetic.

In ParaNorman, the dialogue is a mix of humor and sincerity. Norman’s interactions with his family and friends reveal his internal struggles, while the lighter moments provide relief from the otherwise tense narrative. The film’s humor doesn’t detract from its emotional weight but enhances it, making the darker themes more accessible.

Key Tip: Keep your dialogue true to the character. It should reveal something about their personality or motivations and help move the plot forward. Avoid filler—every line should count.


6. Visual and Symbolic Storytelling: Show, Don’t Just Tell

One of the most powerful aspects of storytelling is its ability to show rather than tell. Visual storytelling—whether through imagery, body language, or symbolism—can convey emotions and subtext in a way words often cannot.

In ParaNorman, LAIKA Studios uses stunning stop-motion animation to bring the world to life, using light, shadow, and detailed character design to enhance the emotional weight of the story. The visual style of the film, with its slightly eerie and dark aesthetic, mirrors the internal conflicts of the characters, particularly Norman’s feelings of alienation.

Key Tip: Use visuals to add layers to your story. Whether it’s through cinematography, art direction, or symbolism, your visuals should support and deepen the emotional core of the narrative.

7. Conclusion: Crafting a Story That Lasts

At the end of the day, storytelling is about connecting with the audience on a deep, emotional level. A great story will entertain, challenge, and resonate, whether it’s a quirky animated film like ParaNorman or a sweeping epic. Crafting such a story requires a balance of creativity, insight, and technique, as well as a willingness to explore new ideas and perspectives.

Mastering the art of storytelling is not about following a set formula—it’s about understanding what makes your story unique and finding the most engaging way to express it. Whether you're writing a novel, creating a short film, or simply telling a story to friends, always remember: a great story isn’t just told; it’s experienced.

Key Tip: Keep experimenting. Storytelling is an evolving art. The more you practice, the more you’ll find your voice—and the more powerful your stories will become.

Whether you're a beginner or a seasoned storyteller, remember that storytelling is an ongoing journey of learning and discovery. The more you embrace the art, the more you’ll find yourself creating stories that connect, inspire, and last.

Follow us on instagram, linkedin, and more! Don’t miss out for the next Bright Minds Event: Flashdance, bringing back the 1980s iconic dancing film! Interested in events?

Write to us: hello123@brightdesignstudio.net

Resources:

 https://www.lydogbillede.dk/film/paranorman/

https://www.premiumbeat.com/blog/plot-structure-for-films-and-screenplays/

https://www.laika.com/our-films/paranorman

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